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This site states the following, "You are an experienced executive wishing to take your career to the next level and to hone your leadership skills." Our analyzers observed that the web page stated " You are looking for a flexible Executive MBA program that offers world-class teaching and a holistic, teamwork-focused approach to executive education." The Website also stated " Join like-minded senior professionals from around the globe at two of Europes leading academic institutions, internationally accredited and continuously ranked among the." The website's header had Executive MBA as the most important keyword. It was followed by internationally accredited, Top 30, and business education which isn't as highly ranked as Executive MBA. The next words the site uses is experienced executives.